Page 47 - News

Kerala Tourism is going all out to repair state's image, infrastructure

While the 12-point plan is largely a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand

Bigger slice of the morning meal: Kellogg's, PepsiCo battle Nestle's power

Kellogg's is the leader in breakfast cereals in India with a market share of around 56%

Food tech whets its appetite for growth amid flurry of investment activity

The flurry of investment activity is reminiscent of the build-up in the sector in 2015 before it went bust. But this time, there is no sign of trouble

Reinventing act: Cinthol looks to forge an emotional connect with new ad

The film, crafted by Creativeland Asia, drives home the point that life's milestones must be celebrated without any hesitation

Slow march: Now, Santoor is number two brand across India by sales volume

An unchanged positioning strategy and a regional-first approach have helped the brand edge close to rival Lux

India's e-commerce market may touch $100 billion by 2022, says research

As a young population spends more time online, it shifts focus from buying necessities to improving quality of life. Going forward, the consuming class will surge further

Artificial Intelligence related jobs on the rise in India, says study

Research by the National Institute of Skill Development indicates that only 2% of the country's total workforce has undergone skills training presently

American Standard's campaign to project itself as consumer-centric brand

The firm is present in 175 cities. Its products are available in 405-plus stores

New opportunities for M&A deals

Better legal and regulatory environment will boost consolidation-led growth

Titan's recraft strategy pays off, sees watch business return to growth

The wristwatch market in India has grown from Rs 34 billion in FY' 2008 to Rs 65 billion in FY 2013

Daniel Zhang, Alibaba's next chairman, fancies himself as a free spirit

The man anointed as next executive chairman chose 'Free and Unfettered' as his company nickname

Walmart to Google, which e-commerce major will wear Indian retail crown?

With Walmart, Amazon, Google, Alibaba, Reliance and a host of other new and old players stepping up their retail play, India could see fireworks of a different kind this Diwali

Nykaa signs Janhvi Kapoor as brand endorser, move to step up the buzz

Janhvi Kapoor will appear in digital, television and print advertising campaigns and play an active role in creating social media content for Nykaa

How new airplanes with less legroom will help fight climate change

Among 20 airlines that traverse North Atlantic routes, Norwegian Air Shuttle ranked as the most fuel-efficient last year according to a report from the ICCT

Amul ice-cream controversy: Sodhi uploads video, hits back to protect brand

This is not the first time GCMMF that owns brand Amul has chosen an unconventional method to protect its brand

With more focus on regional advertisers, Google, Amazon step up local play

This combined with a stronger push for vernacular products, the tech giants hope to lean in closer to local consumers

Axis MF's campaign takes the high ground of being a 'responsible' brand

In the Rs 25 trillion MF industry which has been growing at 20-25 per cent annually for the past few years, AMF is the 10th largest company

RP-Sanjiv Goenka group is building a new home for apparel brand 2Bme

Goenka has planned a high-decibel campaign around the brand and is looking at 10-12 EBOs

Here's how a clutch of corporations cut costs by embracing clean fuel

India Inc. sees a strong business case in adopting renewable energy to power operations

Colin Kaepernick: Sports hero who became the face of the war against racism

Nike's new campaign to celebrate 30 years of its iconic tagline, "Just Do It"