Sandeep Goyal
 "Sandeep Goyal")
Sandeep Goyal
Page 8 - Sandeep Goyal
What Indian brands don't understand
Twitter too faced a lot of heat because of the huge number of bots on its platform and was forced to purge millions of fake accounts
 "What Indian brands don't understand")
Championship question: Celebrity overdose on IPL helps or hurts brands?
The danger for companies is that the star is remembered, the brand is not, writes Sandeep Goyal.
Brand Priyanka: Youngest Gandhi scion scores big on charm, pedigree, style
Priyanka Gandhi is seen as fairly tough and not inexperienced, but she does have a controversial husband and that is a low score in an otherwise impeccable scorecard, reveals an online poll
 "Brand Priyanka: Youngest Gandhi scion scores big on charm, pedigree, style")
Misogynistic Hardik Pandya? Add Rahul Gandhi and Ranveer Singh to the list
On Koffee with Karan on January 6, Hardik Pandya boasted about hooking up with multiple women and even spoke about how open he is with his parents
 "Misogynistic Hardik Pandya? Add Rahul Gandhi and Ranveer Singh to the list")
Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way
Bollywood continued to dominate the endorsement business in 2018
 "Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way")
Why a GI tag for Hapus mangoes could be no more than a case of vanity
Apart from fanning a few egos, little value addition or exclusivity is likely to be added to give the produce the elitist tag that Champagne or Havana cigars enjoy
 "Why a GI tag for Hapus mangoes could be no more than a case of vanity")
Khadi trademark: Why Modi govt is so worried about protecting this IP
In recent days, the use of the KHADI trademark by a German company Khadi Naturprodukte GbR has got the Indian government very worried
 "Khadi trademark: Why Modi govt is so worried about protecting this IP")
Branding Ahmedabad: India's first heritage city
How did Ahmedabad bag the title and is it ready for the expected rush of tourists?
 "Branding Ahmedabad: India's first heritage city")
Better to engage than to entice
Smartly selecting the advertising narrative can go a long way in building a memorable brand
 "Better to engage than to entice")
How Amitabh Bachchan tops the brand trust charts
Despite controversies and competition from a growing band of young celebrities, the superstar manages to retain the trust of consumers across age groups
 "How Amitabh Bachchan tops the brand trust charts")
How Virat Kohli cracked the Rs 100-crore league
There is more to the cricketer's rise in brand valuation than his cracking form on the cricket field
 "How Virat Kohli cracked the Rs 100-crore league")
Spoof, don't mock!
Two ads, one by Havells and another by Yatra.com, have attracted a barrage of criticism
 "Spoof, don't mock!")
A maturing social media
What stood out was the new found love for the hashtag
 "A maturing social media")
