Page 30 - News

It's time for India's one-brand pharma firms to scale up, diversify

Many of these brands are not protected against the discovery a new, more efficient molecule as the small firms that own them have not kept pace with the latest research

My favourite campaign is 'Sports Illustrated' from 2000s: Kartik Smetacek

The campaign centered around the idea: "You may not get it, but our 25 million readers do"

Old is gold? How used car market players are offering greater transparency

How online pre-owned car sellers are making the most of the crisis in the auto industry

MMT to expand its footprint, gets down to business with corporate travel

MMT has sporadically forayed into corporate travel management in the past

Spotify tunes into Bollywood pitch, ropes in Anil Kapoor for TV campaign

The global music streaming app is doing what a number of global brands navigating their way through the country's complex consumer landscape have done but at the risk of losing its unique identity

Cannes 2019: What went wrong for India, especially after two good years?

Indian advertisement contingent failed to bag top honours and the scorecard was the lowest in five years

From Spotify to Apple: Streaming giants turn up the pitch, vie to be heard

Spotify, YouTube, Amazon, Apple are using every tool in the kit to woo Indian listeners and take on the local labels

Customers want omnipresent brands, convenience and on-demand service

Young consumers want personalisation, respect and transparency; are more likely to cut all ties if brands don't comply: Adobe

From Rajnikanth jokes to gajar ka halwa, Amazon's Alexa finds a desi voice

Less than two years since its journey began in the country, Amazon's voice assistant has picked up thousands of new skills to appeal to the desis

My favourite campaign is MuscleBlaze's 'Tum Nahi Samjhoge': Shrenik Gandhi

The brand seems to have taken an anthropological approach rather than the traditional marketing science to derive consumer insight, says Gandhi

Clean beach campaigner, sprinter, cricketer power Adidas India's green run

Using Indian influencers to push its global sustainability measures in the country, the German brand is lacing up for an aggressive customer hunt

From Uber to American Tourister, brand anthems flood ICC World Cup pitch

Uber, Oppo, American Tourister, Puma and others crank out rousing notes of pride and patriotism, while Ola takes a dig at the copycat branding

How multiplexes dabble with alternative content to counter rising taxes

Multiplex market leaders PVR Ltd and Inox Leisure Ltd have both been experimenting with a whole range of alternative content over the past few years

Brands plot digital footprint without heavy ad budgets around ICC World Cup

Brands sidestep traditional sponsorship routes to ambush their way into the tournament, aggressively target the online banter around the big games

Apollo Tyres makes a song and dance over Sachin Tendulkar to take on rivals

From celebrity endorsers to brand anthem by A R Rahman and big marketing spends, the tyre company is pulling out all stops to narrow its gap with MRF and Ceat in two-wheeler tyre segment

Don't think outside the box; remove the box entirely, says OpenGenius CEO

Study after study has proven that creative companies flourish because they're innovative, Griffiths tells Sneha Bhattacharjee

Statspeak: Cloud services are the most crucial advance in IT since internet

With an increasing amount of sensitive data stored in the cloud, organisations are also finding challenges in managing their risk

AI to improve HR efficiency; workforce, talent management to be automated

This helps the organisation to avoid unnecessary, costly and unwanted attrition

A digi-manifesto

The adoption of 5G will help businesses accelerate their global footprint

Ashok Leyland plans on revving up global business; LCVs to drive expansion

Its new vision encompasses light commercial vehicles, small commercial vehicles, intermediate commercial vehicles (ICV), M&HCV, spare-parts and defence