Page 43 - News

28% automotive firms started new business based on digital tech: Report

Only 19 per cent believe their digital platforms allow them to reach customers who would not be reached through traditional approaches

Decrypting dark data

Organisations can leverage 'dark' - that is unused - data to gain competitive intelligence

Swiggy plans to win small markets after delivering success in big cities

The organisation has gone from launching in two cities a month earlier this year to rolling out services in one city every alternate day as of October 2018

From Swiggy to Kent, 11 brands team up with Sony for Ind-Aus series

Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous seasons, say experts

Big brands are lining up for a slice of Ayushmann Khurrana's fan base

Khurrana's online appeal seems to have worked because a few digital brands have jumped on to the bandwagon

JBL, Harman Kardon turn to celebrity endorsers to build mass affinity

Driving Harman International's thrust into the Indian market is an understanding of the shifting consumer preferences and digitisation of the music-audio-entertainment eco system

Ad guru Alyque Padamsee - The man with three simultaneous careers

When most people thought of working for one NGO, for one cause, he chose to work for many causes

For me, Ikea's furniture campaign would be the best: Amish Dash Sabharwal

The campaign was the start of building the Ikea tone of voice in India

Adani Electricity powers the brand for a consumer friendly avatar

Armed with a slew of initiatives and an active Twitter account, Adani Electricity looks to build its street credentials in Mumbai

Hershey's still in the red, even as loss reduced to Rs 850 mn in 2017-18

The contribution of Hershey's India remains less than 0.6% to its global Rs 545 bn (US$ 7.5 bn) revenue

BIS asks gold buyers to trust Hallmark over brand or jeweller

The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their gold purchases

Luggage is no baggage for VIP, 5 brands get company new customers

A slew of sub-brands, aggressive promotions and celebrity endorsers have become the brand's leitmotif in recent years

Mother Dairy adopts a funky social media persona to reach young consumers

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media

My best campaign is Sony Music's 'Why This Kolaveri Di': Roopak Saluja

It drew the attention towards the song in a way that none of us ever expected, he says

Tata Steel's new campaign to align the brand more closely with consumers

The steel giant highlights the role of its brand in the daily humdrum of existence, focuses on consumer facing products in its new campaign

Bajaj Electricals all set to consolidate its presence in consumer products

This was the second straight quarter of double-digit volume growth for the vertical, as the company strengthened distribution, launched new products and pushed the Bajaj brand name aggressively

What makes Tata Docomo's KISS ad guru KS Chakravarthy's pet campaign

'Everybody loved to crib about something or the other about telecom operators. But Tata Docomo was one brand that was clearly seen as different from the rest'

Will Raymond's foray into small town India dilute its brand exclusivity?

Rooted in tradition, Raymond is looking to grow by penetrating tier III and IV towns rather than making a dash online

93% of Indian firms facing major hassles in digital transformation: Report

The DT Index calculates the state of digital transformation today

No quick fixes

Only a multi-pronged approach involving all stakeholders will help India combat fake news