Page 44 - News

Why does ITC need multiple brands to mark its presence in dairy market?

The company is using the wide assortment of brands under its umbrella to extend its footprint in the dairy market

Diwali sale 2018: Tracking the online footprint of festival shopper

Consumers don't search by brands, begin the hunt for deals just a few weeks before Diwali. In 2018, the bulk of new consumers were from small towns

Fragmentation is changing the face of media, says Aidem Ventures CEO

There will be a lot of consolidation in the media space because it is getting very difficult for large companies to keep margins intact, Hejmadi tells Sangeeta Tanwar

Myntra bets on branded ethnic menswear market to push the fashion cart

With a new label with Saif Ali Khan, the fashion e-tailer hopes to differentiate the label

Bharat Benz is using new-age diagnostic tools to predict service needs

The company also offers buyers attractive service contracts wherein they can opt for fixed maintenance plans

After a 25-year journey in India, Arrow aims for a wider brand footprint

The urban lifestyle shirt label from Arvind Fashions targets a bigger slice of the market outside the metros

Nerolac takes on 'Goliath' Asian paints, looks to challenge market leader

Time for change, the ads say, hinting to viewers that it is time to move the needle away from the leader in the pack, Asian Paints

How marketers are relying on digital media to drive audiences to theatre

From around 5-7 per cent just two years back, studios say they are spending a minimum 25-30 percent on digital media currently and these are conservative estimates

Advertisers play ball with ISL 2018 as 90% brands renew their commitment

Advertising jumps 89% during matches

My best campaign is Puma's 'Suede Gully': DDB Mudra's Veerender Gandu

The goal was to establish Puma Suede as the symbol of street culture in India

Local brands ace the taste test in burgeoning packaged food market

The desire to eat local, is driving the rise of Indian snacking brands despite the phenomenal rise in global options on Indian shelves

The challenge is acquisition of new customers: BigBasket CEO Hari Menon

Subscription-based services will fuel the e-grocer's cross-platform push

BoB-Vijaya-Dena Bank merger: The challenges in crafting a single brand

If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape

Brands hunt for festive cheer: Advertisers talk tradition, green values

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences

Metro Cash & Carry is making your neighbourhood kirana store future-ready

The retail market in India is estimated to reach $1.1 trillion by 2020

Oil PSUs retune brands to millennial mode, step up digital media presence

IOC, HPCL, BPCL engage with causes and products that appeal to the young environmentally aware consumer

Nissan, Tata Motors, Hero MotoCorp hope to break the hold of leading brands

Nissan, Tata Motors, Hero hitch their cars to the celebrity wagon

Customer data fuels energy required to make great innovations: Doug Hall

When you have the systems in place to conduct rapid research, opinions are replaced with data

PharmEasy, Netmeds ad campaigns leave consumers confused about the message

Online pharmacies, flush with funds from investors, are sparing no effort to get their brands visibility in a crowded marketplace

India's nation brand value grew 5% in 2018 to $2,159 billion: Report

US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018