Page 40 - News

Dr Oetker looks to leverage the e-commerce channel to drive sales

In phase two of growth, the firm hopes to make deeper inroads into the market with diversified offerings and innovative packaging solutions

From Akshay-Twinkle to Saif-Kareena, brands pitch for the power of two

From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track

How 'StopAllerG' ad campaign woke India up to air pollution issues

The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well

Micromax bets on 4G, partners Vodafone to win over South Africa

Offering bundled products and targeting big retail will be the key planks of phone maker's growth strategy

Can re-skilling help women find better jobs? Here's what data shows

20 million Indian women quit their jobs between 2004 and 2012, according to a World Bank study

Brands, products and politicians

Much like a shopper in a supermarket, voters look for the brand name they know and trust

Hair care brands tress up for beauty boom; entry-level products fuel growth

While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant

Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way

Bollywood continued to dominate the endorsement business in 2018

Brands must step out of bubble to cater to everything everywhere customer

The trend has been mostly to create fewer and bigger businesses and brands

WhatsApp launches campaign against fake news ahead of Lok Sabha polls

The campaign that has been launched via three short films uses relatable everyday scenarios and ordinary people

How data oiled digital marketing brands but also caused them to slip

Storied brands have fallen prey to data breaches - Starwood Hotels, British Airways, Forever 21, Whole Foods, even space agency NASA wasn't spared

In the new world order, advertisers have to weave marketing with content

Traditional modes of communicating with consumers have collapsed

Two-way street: Marketers can't ignore what is being discussed about brand

With its Radflix campaign this year, Netflix showed how even trolling on social media can be used to a brand's advantage

New viewership habits open up opportunities for content creators, brands

TV had a good year in 2018. Even at 66% penetration, it accounts for the highest (42%) share of the entire marketing and entertainment ad spends

Gender relations took centre stage in 2018 as media faced MeToo scrutiny

Are we doing enough to keep women going? Are workplaces safe?

Rewind 2018: The very shape and nature of advertising agency is changing

The advertising industry has operated on the belief that leaders create themselves

From social media influencers to #metoo, 2018 was a 'brand' new year

Indian brands tread lightly to avoid being crushed by the battling elephants

Energising Murugappa

The south-based conglomerate is leveraging the strengths of group companies to speed up growth

For a storage vendor the cloud is an antithesis: NetApp's Anil Valluri

Most data leaks are happening from the organisations that are supposed to protect user data, says Anil Valluri

Blending tech with brick and mortar: Future Group's formula to grow sales

Future Group's Tathaastu model has helped it identify unmet consumer needs and unlock new markets